Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: QM0035(A)Pages: 6 Published on: 1, January, 1969
Abstract: The case deals with the suitability of a costing system for a small manufacturer who needs costing information on practically all types of business decisions. However, an elaborate costing system is expensive and involves a lot of record- keeping. The case facilitates discussion on installing the costing system. ... More
Reference No: F&A0069Pages: 14 Published on: 1, January, 1969
Abstract: The management determines their costing system's suitability for their foundry operation so that they can determine the price they should pay for buying castings from outside sources. Costing information is also required for fixing the selling prices of the end- products. The case provides material for discussing the relevant costs ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
Reference No: CMA0792Pages: 7Published on: 1, January, 2000
Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
