Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: F&A0326Pages: 4 Published on: 1, January, 1978
Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More
Reference No: CMA0527Pages: 11Published on: 1, January, 1980
Abstract: Presents the developmental and promotional role of institutional lending agencies in agricultural projects, and highlights the limitations of projects prepared by them at the formulation and implementation stages. ... More
Reference No: F&A0554EXPages: 7Published on: 5, January, 2021
Abstract: On May 15, 2015, Nisheeth Mehta (Chief Executive Officer, Microsign) told Kunal Sharma, his technical officer, that Bharat Nangia, the procurement head of Honda cars, had asked him to show the plastic fasteners manufactured by their company. After examining the products, Nangia had told Mehta, “Though the plastic fasteners are of good ... More
Reference No: CMA0372TECPages: 11Published on: 26, October, 1975
Abstract: A concept of system is developed and applied to the agricultural economy of India. The objective of this note is to show how different components of agricultural economy are interrelated, how managers and administrators concerned with agricultural development programmes and projects have to be aware of this interrelationship while making ... More
Reference No: F&A0397Pages: 7 Published on: 1, January, 1988
Abstract: The objective of this case is to estimate the appropriate discount rate which would serve as a cut-off rate in evaluating and accepting capital expenditure projects. The calculation of cost of equity, cost of debt, and weighted average cost of capital concepts are highlighted. In making calculations the case also ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: PROD0191Pages: 6 Published on: 1, January, 1984
Abstract: This case discusses the situation faced by an organization considering expansion. The expansion is to be done as a project, and affects land, machinery, manning, toolings, etc. The case discussion is centered on the uncertainties of the situation with the numerous products to be found in any engineering company. ... More
Reference No: F&A0210Pages: 6 Published on: 1, January, 1973
Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More
Reference No: F&A0251Pages: 7 Published on: 1, January, 1974
Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More
Reference No: BP0263(B)Pages: 12Published on: 8, January, 2001
Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More
Reference No: P&IR0029Pages: 13 Published on: 1, January, 1975
Abstract: This case presents the situation where a personnel department has been newly established in the organization. The circumstances leading to the establishment and the events after the establishment are discussed. An attempt is made to evaluate the frictions and the need for a personnel department in this industry as well ... More
Reference No: BP0263Pages: 9Published on: 8, January, 2001
Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More