Search results for 'ii'

Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mendonca, Valerie; Laha, Arnab;

Reference No: CIIE0030 Pages: 19 Published on: 26, February, 2025

Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mendonca, Valerie; Vemireddy, Vidya;

Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025

Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Goel, Soumya; Singla, Chitra;

Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mendonca, Valerie; Sreekumar, Arun;

Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K;

Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rajdhyaksha, Ujvala; Vohra, Neharika; Bhatnagar, Deepti; Moorthy, Ravi;

Reference No: OB0213 Pages: 16 Published on: 5, March, 2013

Abstract: This case is in four parts, highlighting the crossroads at which the protagonist Savita finds herself in and the difficulties she faces in balancing her career aspirations with family responsibilities. A Fellow of Indian Institute of Management (IIM) Ahmedabad, Savita’s dilemmas concern working in a prestigious management institute in ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+