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Memorable Shaadi (Abridged)
Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;
Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017
Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More
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