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  1. Ayushman Bharat - The Promise of Healthcare For All

    Authors: Irfan T., Mohammad; Jain, Tarun; Kamath, Yash; V.R. Veda;

    Reference No: ECO0370 Pages: 16 Published on: 3, February, 2026

    Abstract: The case describes the evolution, design, implementation challenges and policy dilemmas of India’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY), the world’s largest publicly financed health insurance programme. Through the narratives of Rani, a beneficiary struggling to access care, and Nisha Kumari, a policymaker preparing recommendations for ... More

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  2. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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