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  1. A Note on Export Market Environment and the Export Business Strategy **

    Authors: Wadhva, C D;

    Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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