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  1. AirAsia vs Malaysia Airlines

    Authors: Dixit, M. R.; Jena, Sanjay Kumar;

    Reference No: STR0453 Pages: 13 Published on: 5, July, 2021

    Abstract: The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own entry into the market. It presents the dilemma before Tony Fernandes, CEO, AirAsia Sdn. Bhd. (AAB), in responding to competitive retaliation from Malaysia Airlines (MA), the incumbent national carrier of ... More

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