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  1. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

  2. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

  3. Creating Regulatory Space: Spectrum Trade Deal and Competition Commission of India

    Authors: Jain, Rekha;

    Reference No: IITCOE0009 Pages: 13 Published on: 30, December, 2019

    Abstract: This case focuses on regulatory institutions in a fast-changing evolving policy domain of the telecom sector in developing countries, which are typically characterised by a weak institutional environment, making operationalisation of new instruments that may require regulation across sectors difficult. The case highlights the criticality of appropriate regulatory design for ... More

  4. Spectrum Trading in India: How to Untie the Gordian Knot

    Authors: Jain, Rekha;

    Reference No: IITCOE0008 Pages: 15 Published on: 30, December, 2019

    Abstract: This case brings out the role of institutions and corporate governance issues in regulatory/policy organisations in the telecom sector. Spectrum is a critical input for mobile services, the economic growth driver. The Indian government, like other governments, attempted to move to a more flexible spectrum governance regime and introduced ... More

  5. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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