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  1. Vodafone: Heads I Win, Tails You Lose

    Authors: Agarwal, Anurag K;

    Reference No: BP0346 Pages: 11 Published on: 6, August, 2012

    Abstract: The case relates to Vodafone entering the Indian telecom business. The tax department demanded a heavy sum to be paid. Vodafone denied the liability. The dispute was finally decided by the Supreme Court of India in Vodafone's favour. The government of India did not concede defeat and amended the taxation ... More

  2. CURRYiT: Searching for the Right Recipe for Success

    Authors: Roy, Subhadip; Dandge, Priyanka;

    Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

    Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

  3. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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