Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: CIIE0029Pages: 17Published on: 5, December, 2024
Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More
Reference No: STR0490Pages: 10Published on: 5, August, 2025
Abstract: Byju Raveendran started the ed-tech company Byju’s in 2011. The company attracted investors from both India and abroad. However, problems began when the company defaulted in 2021. In October 2024, the Supreme Court of India ordered that the company continue with insolvency proceedings. By the end of 2024, the company was in serious ... More
Reference No: CIIE0037Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
