Search results for 'Market Research for pant'

Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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