Register / Login
All
  1. Home
  2. Search results for: 'marketing strategy analysis'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Strategic Management
  2. Remove This Item Sector: Manufacturing
Clear All
Language
  1. English (1)
Product Type
  1. Case (2)

Search results for 'marketing strategy analysis'

per page

  1. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

    Buy Case

  2. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content