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Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

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Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

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Authors: Niendorf, Elisabeth; Milap, Akshay; Mendonca, Valerie; Kathuria, Ajay Kumar; Karna, Amit;

Reference No: CIIE0021 Pages: 16 Published on: 15, October, 2020

Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More

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