Reference No: CMA0538(E)Pages: 32Published on: 1, January, 1981
Abstract: Pertains to the sub-project on Agricultural Research. With a very laudable objective to help accelerate research on tree crops, this activity was included as a sub-project. The case raises the question of relevance of the type of research to be included in this sub-project. It also raises questions as to ... More
Reference No: BP0206(A)Pages: 14Published on: 1, January, 1989
Abstract: The case describes the origin and growth of a Kerala-based bank to become one of the largest private sector banks in the country. The bank introduced a number of innovative schemes and expanded branch network all over the country and outside. Details of the different deposit schemes, organizational structure, and ... More
Reference No: BP0248Pages: 5Published on: 4, February, 1998
Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More
