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  1. Remove This Item Discipline: Strategic Management
  2. Remove This Item State: West Bengal
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  1. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

  2. Bird and Company**

    Authors: Tripathi, D;

    Reference No: ECO0078 Pages: 12 Published on: 1, January, 1966

    Abstract: An account of the growth and evolution of Bird and Company, and their management practices. ... More

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