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Search results for 'Brand management case She'

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  1. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

  2. Barber and Barwil (A): Strategic Options

    Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

    Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

    Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

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