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  1. Case (5)

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  1. The Steaming Mug

    Authors: Ranganathan; Kavitha;

    Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

    Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

  2. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (D)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(D) Pages: 12 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

  3. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (C)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(C) Pages: 17 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

  4. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (B)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(B) Pages: 19 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

  5. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (A)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(A) Pages: 7 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

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