Search results for 'marketing cases'

Authors: Matthai, Ravi J;

Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

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