Search results for 'Development economics'

Authors: Mohan, Manendra;

Reference No: MAR0230TEC Pages: 15 Published on: 1, January, 1979

Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhattacharyya, S K;

Reference No: F&A0209 Pages: 14 Published on: 1, January, 1973

Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971-72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+