Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: OB0218Pages: 18Published on: 4, July, 2015
Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: F&A0290Pages: 35Published on: 1, January, 1976
Abstract: Describes the accounting adjustments made by the management that is subsequently audited and found to be without any operational basis. The auditors allege that sales have been inflated, adjustments have been made in receivables and inventories, and profit figures increased. This happens when the profit and loss account is to ... More
Reference No: OB0201(A)Pages: 12Published on: 15, April, 2008
Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values.
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