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Search results for 'strategic management case studies'

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  1. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

  2. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

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