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  1. Remove This Item Discipline: Operations Management
  2. Remove This Item State: Gujarat
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  1. Case (6)

Search results for 'pricing of'

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  1. Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?

    Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

    Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

    Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

  2. Kamdhenu Dairy (B) *

    Authors: Subramaniam, S;

    Reference No: QM0008(B) Pages: 17 Published on: 1, January, 1966

    Abstract: Attempts to highlight the role of pricing for profit and growth. The social and economic objectives of pricing are analyzed. ... More

  3. Mundra Port and Special Economic Zone (MPSEZ)

    Authors: Vaidya, Deepak; Modi, Gopesh;

    Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

    Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

  4. Kalol Taluka Potato Fruit and Vegetable Growers' Cooperative Society Limited, Ahmedabad **

    Authors: Desai, D K; Mathur, D P;

    Reference No: CMA0147 Pages: 13 Published on: 6, November, 1968

    Abstract: The study gives the background structural details of a cold storage unit. It deals with the patterns of utilization of the capacity of the cold storage plant and total expenditure incurred for storing the commodities. It raises the problems as to how to increase the volume of business and make ... More

  5. Ashima Attires (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

    Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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