Register / Login
All
  1. Home
  2. Search results for: 'Market Research for pa'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Operations Management
  2. Remove This Item Sector: Health
Clear All
Language
  1. English (1)
Product Type
  1. Case (2)

Search results for 'Market Research for pa'

Related Searches: Market Research for pan, Market Research for pant, Market Research for pa or 206, Market Research for Pantene, Market Research for pa§or=214

per page

  1. Lupin: Discovery Research

    Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

    Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

    Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

    Buy Case

  2. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content