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  1. BluSmart: Go Deep or Go Wide?

    Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

    Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

    Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

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