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Authors: Sinha, Piyush Kumar;

Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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