Search results for 'communications for mana'

Authors: Sahoo, Debajani; Vyas, Preeta H;

Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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