Search results for 'communications f'

Authors: Mehta, S C; Paul, S;

Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sharma, Dheeraj;

Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0537 Pages: 31 Published on: 4, September, 2023

Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sharma, Dheeraj;

Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+