Search results for 'Market Research for pa or 206'

Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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