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  1. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

  2. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  3. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

  4. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

  5. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

  6. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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