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Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

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