Search results for 'AND OR or 218'

Authors: Mohan, Manendra;

Reference No: MAR0218TEC Pages: 5 Published on: 1, January, 1979

Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More

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