Reference No: MAR0517 Pages: 22Published on: 9, February, 2021
Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More
Reference No: BP0444Pages: 15Published on: 30, September, 2020
Abstract: The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point, when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensified. The Swedish collaborators of Tega were ... More