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  1. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  2. Bharti Cellular Limited (A)

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

    Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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  3. Zoom's Lightning Bolt Is Made of Clouds (B)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  4. Zoom's Lightning Bolt Is Made of Clouds (A)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  5. Architecture of Some Recent CPU Chips

    Authors: Jain, Rekha;

    Reference No: QM0218TEC Pages: 11 Published on: 1, January, 1989

    Abstract: This note examines the architecture of some 32-bit chips namely Intel's 80386, Motorola's 68020 and Zilog's Z 80000. The architecture is evaluated along various dimensions, viz. number, size, and type of registers; data types and types of instructions; facilities for address translation; support for system software; support for user programs; and ability to ... More

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  6. Infosys Limited: Profile of a Software Company

    Authors: Bhatnagar, S C;

    Reference No: CISG0015 Pages: 21 Published on: 1, January, 1993

    Abstract: The case traces the growth from inception of a software company over a period of one decade. It outlines the company's strategy in developing an export market and provides some insight into the types of software development projects undertaken by the company. Some of the current management practices of the ... More

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