Search results for 'marketing strategy analysis'

Authors: Mukhopadhyay, Sipra;

Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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