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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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  2. Implementing SuperOffice at Mover Incorporated

    Authors: Vohra, Neharika;

    Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

    Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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