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Search results for 'communications for mana'

Related Searches: communications for managemen, communications for management

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  1. Oriental Home Products Limited

    Authors: Banerjee, Bibek;

    Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

    Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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  2. Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India

    Authors: Karna, Amit; Kureshi, Bushra;

    Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

    Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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