Search results for 'business strategy'

Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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Authors: Bapna, S L; Raghuram, G;

Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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Authors: Mathur, Ajeet;

Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

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