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Authors: Chaudhuri, Shekhar;

Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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