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  1. Remove This Item Discipline: Innovation and Entrepreneurship
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  1. Good Food Served Quietly: The Mime Restaurants (B)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(B) Pages: 7 Published on: 16, February, 2021

    Abstract: The case is a continuation of the part (A) of the case and focusses on the expansion of Mime restaurants to other cities. After establishing Mirchi & Mime and Madeira & Mime in Mumbai, the parent company, Squaremeal Foods Private Limited (SFPL), opened another Mirchi & Mime outlet in the city of Indore. ... More

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