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Search results for 'marketing cases 2'

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  1. Aditya Kumar: Office Politics and Managing Upwards

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0236 Pages: 11 Published on: 15, October, 2019

    Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More

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