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Search results for 'marketing strategy'

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  1. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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