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Search results for 'marketing management 1'

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  1. Potato Chips and Vodka

    Authors: Gupta, Ramesh;

    Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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  2. Reservoir Fisheries Development in Gujarat

    Authors: Gupta, Ramesh;

    Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More

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  3. Strawboard Project in Haryana

    Authors: Gupta, Ramesh;

    Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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  4. Jhalawar Fruit Growers' Marketing Cooperative Society Limited: A Case Proposal

    Authors: Gupta, Ramesh;

    Reference No: CMA0685 Pages: 10 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data.  The case can be used to teach in a comprehensive way the cost concepts, ... More

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  5. Gujarat Orange Producers' Union: Operational Aspects (A)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

    Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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  6. Should SMCS Borrow Inputs Marketing Credit?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

    Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

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