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Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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