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  1. Bangalore Baptist Hospital (A)

    Authors: Ramani, K V; Rao, Nagesh; Ravi, Livingstone;

    Reference No: CMHS0020(A) Pages: 12 Published on: 11, July, 2012

    Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More

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  2. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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  3. Meera Nair at PhoenixWay: Which Way to Go?

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231 Pages: 12 Published on: 8, June, 2018

    Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More

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