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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. All Aboard the Metro Rail? LTMRHL's Campaign for Stakeholder Support

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

    Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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  2. Pallavan Transport Corporation and the Environment

    Authors: Raghuram, G; Sridharan, R; Mahadevan, Vijayalakshmi;

    Reference No: PSG0057 Pages: 16 Published on: 1, January, 1989

    Abstract: This case examines the interaction between the Pallavan Transport Corporation and some of the agents in the environment like the consumer, the Madras Municipal Corporation, the Madras Metropolitan Development Authority, the Finance Department, and the Home Department. ... More

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