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  1. Remove This Item Discipline: Communication
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  1. Toward Purity in Indian Jewellery Markets: Hallmarking Initiatives by BIS

    Authors: Kaul, Asha; Singla, Chitra;

    Reference No: STR0479 Pages: 18 Published on: 29, December, 2023

    Abstract: Set in 2021, the case presents the challenges faced by the Bureau of Indian Standards (henceforth BIS) in its journey of hallmarking gold in India - from voluntary hallmarking in 2000 to mandatory hallmarking in 2021. As a government organisation, BIS was tasked with the responsibility of protecting consumer interest and increasing export ... More

  2. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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