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Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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Authors: Rai, Rajnish;

Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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Authors: Rai, Rajnish;

Reference No: PSG0146(B) Pages: 4 Published on: 13, June, 2023

Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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Authors: Kaul, Asha; Singla, Chitra;

Reference No: STR0479 Pages: 18 Published on: 29, December, 2023

Abstract: Set in 2021, the case presents the challenges faced by the Bureau of Indian Standards (henceforth BIS) in its journey of hallmarking gold in India - from voluntary hallmarking in 2000 to mandatory hallmarking in 2021. As a government organisation, BIS was tasked with the responsibility of protecting consumer interest and increasing export ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Raghuram, G; Subramanian, Usha;

Reference No: PSG0087 Pages: 19 Published on: 24, April, 2003

Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More

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Authors: Chaudhri, Vidhi; Kaul, Asha;

Reference No: COMM0027 Pages: 13 Published on: 12, January, 2021

Abstract: Incorporated on February 18, 1959, Oil India Ltd. (OIL) was a leading public sector oil and gas company involved in the exploration, development, production and transportation of crude oil and natural gas in India. Since its inception, OIL had committed itself to being a socially responsible organisation in and around operational areas, ... More

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