Register / Login
All
  1. Home
  2. Search results for: 'marketing strategy a'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Communication
Clear All
Language
  1. English (2)
Sector
  1. Manufacturing (1)
Product Type
  1. Case (2)

Search results for 'marketing strategy a'

Related Searches: marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note, marketing strategy analysis

per page

  1. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

    Buy Case

  2. Employee Resistance to Change: Is it the Message or the Messenger?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

    Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content