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  • Title: TEGA

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  1. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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  2. Tega Industries (C1): Supplement

    Authors: Jain, Abhinandan K; Mohanka, Madan;

    Reference No: MAR0506S Pages: 3 Published on: 2, January, 2020

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  3. Growth Stall at Tega

    Authors: Mathur, Ajeet;

    Reference No: BP0444 Pages: 15 Published on: 30, September, 2020

    Abstract: The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point, when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensified. The Swedish collaborators of Tega were ... More

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  4. TEGA Industries: The South Africa Acquisition

    Authors: Krishnamurthy, Renganathan; Dwibedy, Punyashlok; Aggarwal, Mayank; Karna, Amit;

    Reference No: STR0449 Pages: 19 Published on: 26, November, 2020

    Abstract: This case describes the international acquisition of a South African firm Beruc by an Indian Family owned firm Tega Industries Ltd., a prominent player in the business of selling solutions to the consumers on liners, screening equipment and conveyors, apart from wear and flow equipment. Ten years after the acquisition ... More

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  5. TEGA Industries Ltd: Journey of an Indian MNC (Part A)

    Authors: Singla, Chitra; Singh, Bulbul;

    Reference No: STR0451(A) Pages: 29 Published on: 31, December, 2020

    Abstract: Madan Mohanka set up Tega Industries Ltd in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2006, as part of its inorganic expansion strategy, Tega bought a mill-liner company in South Africa. Buoyed by this growth, two acquisitions were made in Australia and ... More

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  6. TEGA Industries Ltd: Journey of an Indian MNC (Part B)

    Authors: Singla, Chitra; Singh, Bulbul;

    Reference No: STR0451(B) Pages: 9 Published on: 31, December, 2020

    Abstract: Madan Mohanka set up Tega Industries Ltd. in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2011, as part of its inorganic expansion strategy, Tega bought a company in Chile. However, post-acquisition, several managerial, legal and commercial problems crept up in its manufacturing ... More

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  7. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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  8. Tega India Limited (A)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(A) Pages: 23 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA, a giant company in Sweden. 2) The outcomes of the negotiation described in BP0308(A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a ... More

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  9. Tega India Limited (B)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(B) Pages: 12 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in (A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a shape ... More

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  10. Tega India Limited (C)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(C) Pages: 28 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in (A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a shape ... More

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