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Authors: Yadav, Babulal

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Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment
Authors: Yadav, Babulal;

Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

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